Creativity in the Boardrom

11 November
5–6:30 PM GMT

Online
Spots are limited
About the event:
For design leaders wanting to reach the C-suite, understanding what happens at the top is essential. What does a CEO actually prioritise? How do they measure creative value? And what does it take to earn a seat at the table where everyone speaks a completely different language?
Join us for a live interview with Jim Prior, Former Global CEO of Superunion
and Chair at Design Bridge and Partners, as we explore the realities of leadership at the highest level. Whether you're aiming for the C-suite or want to strengthen your influence where you are, this conversation will give you a valuable perspective on leading with creative vision in a business context.
You will learn:
CEO’s priorities and responsibilities
Value of creativity for business performance
How can more creatives get into the boardrooms
Mistakes and learnings Jim had throughout his career
Register
You will learn
Where design leadership makes the biggest difference today
How to align your areas of impact with business's priorities
What it takes to get to C-level and succeed in the boardroom for the long run
About the speaker

Jim has worked with many of the world’s greatest brands, both as a senior leader inside of organisations and as a trusted external advisor and global agency CEO.
Starting in the casual wear industry, he moved to the creative agency world in 2001, joining The Partners, a globally renowned brand consultancy, part of WPP, becoming the CEO in 2004. He led Superunion until its merger with Design Bridge in 2023 where he took the role as Chair, before retiring from WPP later that year.
About the host

About the host
Ekaterina Solomeina is a creative director, entrepreneur and TEDx speaker. Before starting Future London Academy 11 years ago, she worked with agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Wolff Olins Co-founder Michael Wolff.
This live interview will be hosted by Co-Founder of Future London Academy – Ekaterina Solomeina.
Ekaterina is a creative director, entrepreneur and TedX speaker. She worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (Co-Founder of Wolff Olins), collaborated with product leaders from Uber, Wise, Amazon, Arrival and more.
If you want to transform your organisation through Design Leadership, learn more about Executive Programme for Design Leaders.
It is the only MBA equivalent that is made specifically for Creative Directors and Design Leaders with 15+ years of experience who want to get a better understanding of the business processes, become greater leaders and take their career and business internationally.
Within one year after the programme, our alumni report getting promoted, doubling their business' revenue, improving team retention and saving on operational costs.












