How to Build a Business on a Quirky Idea

10 February
5–6:30 PM GMT

Online
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About the event

How does something as niche as jelly become a successful business and get you working with Coca-Cola, Gucci and Mercedes? To find out, we invited Sam Bompas, modern Willy Wonka and Co-Founder of Bompas & Parr.

It all started 19 years ago, when Sam Bompas and Harry Parr spotted a gap in the market of British jelly goods. After London’s Borough Market rejected their jelly stall idea, they started Bompas & Parr with jelly at its heart. Since then, the business has grown into a fully-fledged creative studio offering whimsical multi-sensory experiences designed around food and drinks. They're behind the jelly replica of the iconic Harrods building in London, a gin-infused cloud for Alcoholic Architecture, Guinness Tasting Rooms and even the world's first non-melting ice lolly.

As a Co-Founder, Sam helped grow Bompas & Parr from 2 to 30 people and build a network of microbiologists, chefs, chemists, musicians and artists who help Bompas & Parr create genuine world firsts.

The event is for:

Creative and Design Directors, Heads of UX, Heads of Innovation, Founders, Architects

We will discuss

• How to find a gap in a crowded market and build a successful business

• What role do taste and smell play in building a brand

• Where Bompas & Parr find inspiration for their most whimsical ideas

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You will learn

• Where design leadership makes the biggest difference today

• How to align your areas of impact with business's priorities

• What it takes to get to C-level and succeed in the boardroom for the long run

About the speaker

Charles Migos is a design pioneer turned AI visionary. With over three decades spent building creative tools at the world’s most influential companies — from Apple to Unity Technologies and Softimage — he’s consistently been at the frontier of human + machine collaboration.

Today, as Founder and CPO of Intangible.ai, Charles leads the charge in empowering creatives to do more — faster, bolder, and more freely. His latest mission: make AI tools not only functional, but deeply intuitive so that design teams can reclaim time for imagination, strategy and leadership.

About the host

About the host

Ekaterina Solomeina is a creative director, entrepreneur and TEDx speaker. Before starting Future London Academy 11 years ago, she worked with agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Wolff Olins Co-founder Michael Wolff.

This live interview will be hosted by Co-Founder of Future London Academy – Ekaterina Solomeina.

Ekaterina is a creative director, entrepreneur and TedX speaker. She worked as a Creative Director with a variety of agencies and in-house teams, including Microsoft, Nike and Samsung and creative legends like Donatella Versace and Michael Wolff (Co-Founder of Wolff Olins), collaborated with product leaders from Uber, Wise, Amazon, Arrival and more.

If you want to transform your organisation through Design Leadership, learn more about Executive Programme for Design Leaders.

It is the only MBA equivalent that is made specifically for Creative Directors and Design Leaders with 15+ years of experience who want to get a better understanding of the business processes, become greater leaders and take their career and business internationally.

Within one year after the programme, our alumni report getting promoted, doubling their business' revenue, improving team retention and saving on operational costs.

Design Leaders programme is the only MBA equivalent that is made specifically for Creative Directors and Design Leaders with 15+ years of experience who want to get a better understanding of the business processes, become greater leaders and take their career and business internationally.

Within one year after the programme, our alumni report getting promoted, doubling their business' revenue, improving team retention and saving on operational costs.